Who Is Dr Asif Munaf? Age, Wiki, Wife, Net Worth, Family, Origin, Background & BIO

Dr Asif Munaf is a medical doctor, fitness coach, and wellness entrepreneur from Sheffield, England. He has a passion for health, nutrition, and well-being, and he uses his skills and knowledge to help people achieve their best selves. He is the founder and director of Date Smoothie, a company that sells natural and nutritious smoothies made from dates.
He is also the owner of www.drasifmunaf.com, a website that offers online coaching, nutrition advice, and wellness products. Dr Munaf is best known for his appearances on two popular reality TV shows: Dragon’s Den and The Apprentice. He pitched his Date Smoothie business to a panel of investors in 2019, but failed to secure a deal. He then competed against 15 other aspiring entrepreneurs in a series of business challenges in 2024, but was fired in the third week. Dr Munaf is a controversial but captivating figure in the wellness industry.
Dr Asif Munaf Wiki/Bio,
Name | Dr Asif Munaf |
---|---|
Occupation | Medical doctor, fitness coach, wellness entrepreneur |
Age | 34 |
Date of birth | 1990 |
Place of birth | Sheffield, England |
Nationality | British |
Ethnicity | Pakistani |
Religion | Islam |
Education | Hinde House Secondary School, Longley Park Sixth Form, Hull York Medical School, University of York, University of Leeds, SPEAKup |
Spouse | Aneesa Munaf |
Children | Two |
Known for | Appearing on BBC’s Dragon’s Den and The Apprentice |
Links | Instagram- @drasifofficial Linkedin- @drasifmunaf Homepage- Newsunzip |
Biography, Origin

Dr Asif Munaf was born in Sheffield, England, to Pakistani parents. He attended Hinde House Secondary School, where he was a member of the school cricket team. He then went on to study A-levels in Chemistry, Biology, Sociology, and Physics (AS only) at Longley Park Sixth Form. He also obtained a Level 3 Certificate in Health and Physical Education/Fitness from YMCA awards.
Asif Munaf had a passion for medicine and health since he was young. He enrolled at Hull York Medical School in 2006 and graduated with a Bachelor of Medicine, Bachelor of Surgery (M.B.B.S.) degree in 2011. He then pursued a Master of Public Health (MPH) degree from the University of York, graduating in 2013. He also completed a Postgraduate Certificate in Sport and Exercise Medicine from the University of Leeds in 2015 and a Diploma in Professional Coaching from SPEAKup in 2017.
Fired Apprentice star Dr Asif Munaf slams BBC for ‘caving in to lobby pressure’ after being cut from You’re Fired over antisemitic posts
Dr Asif Munaf, a former contestant on the BBC’s The Apprentice, has accused the broadcaster of doing him “dirty” and “caving in to lobby pressure” after he was dropped from the spin-off show You’re Fired over his antisemitic posts on social media.
Dr Munaf, a 34-year-old medical doctor and wellness entrepreneur, was fired by Lord Sugar in the third episode of the 18th series of the business reality show, which aired on Thursday night. He was expected to appear on the sister show You’re Fired, where the fired candidates usually discuss their performance and receive feedback from the host and the guests.
However, the BBC confirmed that Dr Munaf would not feature as a guest on any additional upcoming BBC content relating to The Apprentice, after he was accused of posting antisemitic comments on social media. The Board of Deputies of British Jews complained to the BBC on Wednesday about his “despicable antisemitism” and called for the BBC to “apologise publicly to the Jewish community for their handling of this sorry situation”.
Dr Munaf had previously posted several anti-Israel and anti-Zionist comments on social media, such as calling Jewish people “Zionist pigs” and “Zionist scum” and accusing them of being behind the 9/11 attacks, the Holocaust, and the Covid-19 pandemic. He also made derogatory remarks about other religions, such as Christianity and Hinduism.
The BBC said that they were not informed of his posts until after the filming of the show was completed and that they took immediate action and spoke to Dr Munaf in detail about his posts. They also said that they arranged a specialised training session for him to understand why his posts may cause offence and that they were committed to providing an inclusive environment on and off screen.
However, Dr Munaf has not apologised or explained his posts publicly and has continued to share controversial opinions on X, including remarks such as “ziotrolls”. He also claimed that he had brought the “plight of our brothers and sisters in Gaza” to the mainstream and that he would “continue speaking the truth whether it costs me my limbs, livelihood or life”.
On Thursday, following the news that his You’re Fired episode would not be aired, Dr Munaf returned to social media and slammed the BBC for their decision. He wrote: “They did me dirty. The lobby pressured the broadcaster and they relented. This will only ignite a bigger flame in my belly. We have Him.”
He also said: “They can cut my scenes from the show but they can’t cut my connection with Him. You simply cannot shake a man who seeks only His Pleasure. Alhamdulillah for the mindset Islam instills in you. Alhamdulillah for Islam.”
Dr Munaf was also edited out of the spin-off show The Apprentice: You’re Fired, where he was not mentioned or shown on the programme, except for a brief and awkward reference by the host Tom Allen.
Height, Weight
- Height: around 5’10″ (178 cm)
- Weight: around 165 lbs (75 kg)
- Eye color: Blue
- Body measurements: unknown
- Skin color: tan
- Hair color: black
- Shoe size: 9 inches
Career and Business

Dr Asif Munaf worked as a junior doctor in various hospitals in the UK, specializing in emergency medicine, general practice, and public health. He also worked as a locum doctor, providing temporary medical services to various healthcare organizations. He was passionate about helping people improve their health and well-being through nutrition and fitness.
In 2019, Dr Asif launched his own wellness brand, Date Smoothie, which offers a range of vitamins and supplements made from dates. He claims that dates are a superfood that can provide many health benefits, such as boosting energy, immunity, digestion, skin, and hair. He also claims that his products are vegan, gluten-free, halal, and kosher. He sources his dates from organic farms in Saudi Arabia and Pakistan.
He appeared on BBC’s Dragon’s Den in 2019, where he pitched his Date Smoothie business to the panel of investors. He asked for £100,000 for a 10% stake in his company, valuing it at £1 million. He impressed the dragons with his enthusiasm, confidence, and knowledge, but failed to secure a deal. He was criticized for his unrealistic valuation, lack of sales, and questionable claims.
In 2024, Munaf participated in the 18th season of The Apprentice, a reality show where aspiring entrepreneurs compete for a chance to win a £250,000 investment and a partnership with Lord Alan Sugar. He described himself as “beauty, brains, body, and business” and claimed that he had an “extremely high IQ” and an “extremely high bench press”. He was confident that he could win the show with his charisma, intelligence, and leadership skills.
However, Munaf’s journey on The Apprentice was not smooth. He faced several challenges and controversies during the show. He was accused of being arrogant, bossy, and disrespectful by his fellow candidates and the viewers. He also made several mistakes and blunders in the tasks, such as overspending, underdelivering, and miscommunicating. He was fired by Lord Sugar in the third episode, after losing the task of creating and selling a new perfume.
He also faced backlash from the public and the media after it was revealed that he had posted several anti-Semitic and anti-Zionist comments on social media. He allegedly called Jewish people “Zionist pigs” and “Zionist scum” and accused them of being behind the 9/11 attacks, the Holocaust, and the Covid-19 pandemic. He also allegedly made derogatory remarks about other religions, such as Christianity and Hinduism.

The BBC was criticized for allowing Dr Asif to appear on The Apprentice, despite being aware of his controversial posts. The BBC claimed that they were not informed of his posts until after the filming of the show was completed. They also claimed that they took immediate action and spoke to Dr Asif Munaf in detail about his posts. They said that they arranged a specialized training session for him to understand why his posts may cause offence and that they were committed to providing an inclusive environment on and off screen.
He was also edited out of the spin-off show The Apprentice: You’re Fired, where the fired candidates usually appear to discuss their performance and receive feedback from the host and the guests. He was not mentioned or shown on the programme, except for a brief and awkward reference by the host Tom Allen.
Dr Asif Munaf has not apologized or explained his posts publicly. He has also not commented on his experience on The Apprentice or his future plans. He has deleted his social media accounts and has kept a low profile since his exit from the show.
His Love For His Spouse & Son

Dr Asif Munaf is married to Aneesa Munaf, a pharmacist and a beauty blogger. They have two children, a son and a daughter. They live in a four-bedroom house in Sheffield, which they bought for £350,000 in 2018. They also own a Range Rover and a Mercedes-Benz.
Net Worth

Dr Asif Munaf’s net worth is estimated to be around £900,000, according to various sources. He earns his income from his medical career, his wellness business, and his media appearances. He also has investments in properties and stocks.He is a fitness enthusiast and a bodybuilder. He works out regularly and follows a strict diet. He also enjoys playing cricket, travelling, and reading.
Dr Asif Munaf is a medical doctor, fitness coach, and wellness entrepreneur who appeared on BBC’s Dragon’s Den and The Apprentice. He is the founder and director of Date Smoothie, a health and wellness brand that offers vitamins and supplements made from dates. He is also a controversial figure who faced criticism and backlash for his anti-Semitic and anti-Zionist posts on social media. He was fired by Lord Sugar in the third episode of The Apprentice and was edited out of the spin-off show The Apprentice: You’re Fired. He has not apologized or explained his posts publicly and has kept a low profile since his exit from the show. He is married to Aneesa Munaf and has two children. He lives in Sheffield and has a net worth of around £500,000.