If you are a fan of Ghanaian hip hop, you might have heard of the Asakaa movement, a group of young rappers from Kumasi who are making waves with their drill music. One of the leading figures of this movement is Paedae, also known as Omar Sterling, a member of the duo R2Bees. He has recently released a new single titled “Bom Bom”, featuring three of his Asakaa protégés: O’Kenneth, Jay Bahd, and Reggie.
What is Asakaa and why is it popular?
Asakaa is a term coined by the rappers themselves, derived from the word “sakawa”, which means internet fraud in Ghana. The Asakaa rappers use this term to describe their lifestyle, which involves hustling, making money, and enjoying life. They rap in Twi, the most widely spoken language in Ghana, and use catchy hooks, hard-hitting beats, and street slang to appeal to their fans.
Asakaa music is influenced by UK drill, a subgenre of rap that originated in London and is known for its dark, grimy, and violent lyrics. However, the Asakaa rappers also infuse their music with Ghanaian culture, humor, and positivity. They rap about their struggles, their dreams, and their achievements, while also celebrating their identity and heritage.
Asakaa music has become popular among the youth in Ghana, especially in Kumasi, the second-largest city in the country. The Asakaa rappers have gained a loyal fan base, who call themselves “Kumerica”, a portmanteau of Kumasi and America. The Asakaa movement has also attracted the attention of mainstream artists, such as Sarkodie, Shatta Wale, and Stonebwoy, who have collaborated with some of the Asakaa rappers.
| Title | Artist | Featured Artists | Genre | Release Date | Producer | Director |
|---|---|---|---|---|---|---|
| Bom Bom | Paedae | O’Kenneth, Jay Bahd, Reggie | Asakaa | February 14, 2024 | Chris Rich | Yaw Phanta |
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Who are Paedae, O’Kenneth, Jay Bahd, and Reggie?
Paedae, also known as Omar Sterling, is a veteran rapper and one of the founders of the Asakaa movement. He is also a member of the award-winning duo R2Bees, along with Mugeez. He has been in the music industry for over a decade and has released several solo projects, such as the mixtapes Victory Through Harmony and Same Earth Different Worlds. He is known for his versatile flow, witty wordplay, and lyrical prowess.
O’Kenneth, Jay Bahd, and Reggie are three of the rising stars of the Asakaa movement. They are part of a collective called Life Living Records, which also includes other rappers such as Kwaku DMC, City Boy, Sean Lifer, and Braa Benk. O’Kenneth, Jay Bahd, and Reggie have been making music together since they were in high school, and have released several hit songs, such as “Agyeiwaa”, “Akatafoc”, “Condemn”, and “Gang Gang”.
What is “Bom Bom” about and how is it received?
“Bom Bom” is a new single by Paedae, featuring O’Kenneth, Jay Bahd, and Reggie. The song was released on February 14, 2024, as a Valentine’s Day gift for the fans. The song is produced by Killmatic, a renowned Ghanaian producer who has worked with artists such as Sarkodie, R2Bees, and Efya.
“Bom Bom” is a catchy and upbeat song, with a danceable rhythm and a catchy hook. The song is about the rappers’ love for their girlfriends, who they call “Bom Bom”, a slang term for a beautiful woman. The rappers express their affection, admiration, and loyalty for their partners, while also boasting about their wealth, fame, and skills.
“Bom Bom” has received positive reviews from fans and critics, who have praised the song for its melody, production, and lyrics. The song has also performed well on the charts, reaching the top 10 on several Ghanaian music platforms, such as Boomplay, Audiomack, and YouTube. The song has also received airplay on radio stations and TV channels across the country.
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